Check out our steps kit that helps you in planning and launching a scalable best online learning platforms. Here are 5 steps to create and sell online courses with much ease and comfort.
Online learning has blossomed over the past few years, thanks to the internet. All this started with the educational institutions who offer distance learning courses via the internet but now its range has broadened. It’s not just academic training that has moved to the internet but also a whole slew of business programs that aim to teach and enhance employee skills. According to the recent studies, 50% of the learning is going to be online by the year 2019 and these statistics clearly justify the emergence of several online learning platforms.
Thinking about e-learning platform is easy but starting the same surely isn’t. You have the skill to teach and some people want to learn it and challenge lies in between these two things i.e. how to establish a connection and how to build a business around it?
We have picked some major insights that can help you in the long run. So, if you are on the same page and wish to start online learning platform which is both scalable and profitable then scroll down to learn more.
How to Start Online Learning Platforms?
Step 1: Decide the Niche first
The first and the foremost step to start an e-learning platform is to decide the niche. Nothing is better than if you’re already in the industry that fits online learning.
But if not, then ask some questions from yourself i.e. what topic do you want to become known for? In what topics or in what niche you are expert enough to teach others?
There are several topics or subjects that you know enough about to create a course on. Almost all industries are perfect for online learning platforms and all you need is to find the topic or subject in which you have experience, knowledge and achievements.
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Step 2: Determine the target audience
Don’t be overconfident and never make a mistake by thinking that your topic will be appealing to all. If you try to create an online learning platform that appeals to everyone, trust me, it will likely to appeal no one. The more specific your course topic, the more valuable it is for a particular target audience.
Step 3: Sales funnel is an important requirement
Now, the overall agenda to create online learning platforms is to attract the target audience so as to generate leads and sell the e-learning course; and what exactly can help you in meeting this objective is the sales funnel.
Building sales funnel is essential to know how a potential customer can research your online learning platforms and how long-term marketing can be done to initiate the buying process.
Step 4: Choose the Best Learning Management System
There are a plenty of learning management systems to choose from. These help you in creating both open and closed online platforms, as per your requirements.
Closed platforms are preferred for e-learning courses and it is easier to start and manage. However, it offers a limited scope of customization.
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Step 5: Lead Generation
Work doesn’t over with just creating online learning platforms course as it is of no use if it can’t generate leads. Excellent online and offline marketing is needed to reach the potential and target audience.
SEO is also important to generate organic traffic. With the help of online sales funnel, one can make sure that their automated long-term marketing attracts potential customers and drive leads on a regular basis. This sales funnel also allows you to track each marketing channel for conversions and cost per acquisition.